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i-GUZZINI LIFE IS BACK

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There is a new light in Milan, a light that is signed by iGuzzini and gives back value and beauty to the city’s great masterpieces and places of interest. Adacto designed and assembled the app "Light is Back", the application which uses an iBeacon solution of proximity marketing to enrich and complete the visitor’s experience.

The project "Light is Back" – which allowed iGuzzini to adopt the Last Supper and improve the lighting of many other treasures in Milan - (Cloister of the Conservatory, Botanical Gardens, Brian and Barry are only the first locations to be illuminated by the program which will involve other symbolic locations within the city) - brings innovation to the world of art and light design and gives its name to the app.

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Client | Iguzzini

Work and Responsibilities | Motiongraphic and Editing

Agency | Adacto

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