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Pitti Uomo (in English, "Pitti Men"), is one of the world’s most important platforms for men’s clothing and accessory collections, and for launching new projects in men’s fashion. It's held twice yearly in Florence, at the Fortezza da Basso.

The exhibition provided a platform for raising the profile of Italian designers and now has achieved international stature as a leading fashion fair.



“Pitti Generation(s) was the guiding theme for the88° Edition", says Agostino Poletto, vice-CEO of Pitti Immagine,
“and it will look at the simultaneity of the many different generations in fashion and styles of today.

The speed of contemporary life compresses and mixes personal and generational time, taking in nostalgic references and experimentation, in a global action that goes beyond borders.

In this way, Pitti Generation(s) will give an ironic, lightweight look at an era where age is increasingly more a mental attitude than a number, with mature men in jeans and Tees and youngsters with Victorian-style beards and a passion for vintage.”








Client | Pitti Immagine

Work and Responsibilities | Project Management,  Filming and Editing

Agency | Mirror Production

in collaboration with | Ivo Pisanti

Released Date | 2016