“Pitti Generation(s) is the guiding theme for the January shows”, says Agostino Poletto, vice-CEO of Pitti Immagine, “and it will look at the simultaneity of the many different generations in fashion and styles of today.

The speed of contemporary life compresses and mixes personal and generational time, taking in nostalgic references and experimentation, in a global action that goes beyond borders.

In this way, Pitti Generation(s) will give an ironic, lightweight look at an era where age is increasingly more a mental attitude than a number, with mature men in jeans and Tees and youngsters with Victorian-style beards and a passion for vintage.”

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